EVETTÉ LEA | Off the Runway

Before the runway, before the lights, before the applause — there was the journey.

Preparing for New York Fashion Week became more than just creating a collection. It became a story of early mornings, late nights, unexpected breakthroughs, and the quiet moments where everything finally clicked. It was the kind of process that teaches you as much about yourself as it does about your craft.

In the weeks leading up to the show, the studio felt alive. Sketches covered the table. Fabric samples moved from hand to hand. Every look went through a dozen versions before it became the one. Some days were chaotic, others calm, but each one brought the vision for EVETTÉ LEA closer to reality.

The casting process was its own world. Meeting models who understood the energy of the brand, seeing them step into the pieces and transform them — that feeling never gets old. Their confidence, their personality, their presence… each one added something special to the story.

And then there was the team — the people behind the scenes who believed in the brand just as much as I did. Stylists, production, makeup artists, friends who showed up, mentors who checked in. We shared ideas, jokes, stress, excitement. Every moment built toward something bigger than all of us.